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Charli XCX Inspired Me to Cancel My Keratin Appointment

After nearly three decades of wearing my hair straight, I’m finally embracing my curly hair.

I Just Lost Someone to Breast Cancer. Your Pink T-Shirt Is No Comfort.

”Regardless of people’s good intentions about decking themselves out in pink for October, it feels to me that some are missing the point.”

Merit's First Fragrance, Retrospect, Has the Same Effortless Vibes as Its Makeup—Review, Photos

The extrait de parfum has been in development for almost as long as the brand's been up and running.

Parabens Are Not the Problem

Misconstrued data got them canceled—and now we have moldy products to show for it.

Pattern’s New Hair Steamer Makes My Washdays So Much Shorter—Review, Photos

It’s like my hair was saying, “Girl, where have you been hiding this tool all along?”

The Allure Best of Beauty 2025 Submission Guidelines

Calling all mascaras, eye creams, acne treatments, and more!